MY LITMUS TEST HAS HELPED ME DETERMINE IF A NETWORK MARKETING COMPANY I’M CONSIDERING IS WORTHY OF MY TIME AND EFFORT
Copyright 2005 by Nick Hetcher (http://www.freeprospectingbible.com/)
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After much frustration (and success) in the network marketing industry over the past 20 years or so, I decided a few years ago to develop a list of questions to help me determine what business to work with. Choosing the wrong one can be very costly. Hopefully this list helps you make the best decision for you.
QUESTIONS TO ASK YOURSELF
Is this an established and well funded company? (at “least” 3 years old)
Do I like their products or services?
Would I be proud to offer these products or services to people I know?
If I decide to join, will I “Commit” to working this business hard for at least 18 months?
Who would use this (these) product(s)? (It “must” appeal to the masses)
Why will people want it (them)?
Are they highly consumable? (regular repeat orders are important)
What is their product “now?” (not what will they have in the future)
.
Is there any competition?
What is the competition's price?
Is their product or service as good as the competition?
Does the competition have a “business opportunity” attached it?
Is the cost to get involved reasonable?
Will people see the value immediately?
Will people have to be "talked into it" because it's new or different?
Are their products or service "proven" to be superior? (proof given if the answer is yes)
Are their products or services proprietary?
Will these products or services make my life easier, more fun or better somehow?
Will it make people feel or look better? (Emotional attachment. A "want")
Can “3rd party” documentation support this product or service?
Are the product and income testimonials from distributors and users powerful yet believable?
What is the upline like? (Will there be support?)
Can people get "excited" about these products or services?
What kind of start up and on-going “training” do they offer? (Is there a cost for it?)
How are they promoted?
How do I market it? (Do they provide SIMPLE marketing systems “anybody” can use?)
Who are the management? (What do I know about them?)
What kind of money is behind the company? (Joining a new company can be financial suicide).
Does the management have a big vision and realistic expansion projections?
Where are they located?
Is it a "need" or a "want" or both? (a "want" will be easier and make more money, usually).
How much money are part-time people making?
How much money are the leaders making?
Can anyone under me make more money than me? (based on how hard they work).
How quickly can people have their monthly costs covered?
How often do they pay?
Can I work hard and retire in 1 to 5 years with a large monthly residual income for life?
Is the business willable to my family?
Do they occasionally add "fresh" new products?
From the answers above, do I believe it be around in 5 years from now?
BOTTOM-LINE:
Are you prepared to lose your time, integrity, money and possibly even friends…if you choose a so-called “hot new” business opportunity? Statistically new start-ups have about a 90% chance of failure within two years? Will "this" company provide the "Time" AND "Financial" FREEDOM I desire and help me reach my dreams and goals in a realistic time? Will this company be around in 2 years from now? In 5 or 10?
IN SUMMARY:
These are important concerns for me as I don't want egg on my face if the company goes under and I want to be involved in the most solid and lucrative business opportunity available. I want something that is proven, established, exciting and can create a lucrative "residual" income for me and my organization for years to come. Something of high value that people can make money from early on, they can commit to it because it's something they believe in and are making money with. I'm tired of the little "deals" everybody keeps starting up and want "only" a powerhouse company to finish the race with. No more games for me, life is too short.
Copyright 2005 by Nick Hetcher (http://www.freeprospectingbible.com/)
****************************************************************************
After much frustration (and success) in the network marketing industry over the past 20 years or so, I decided a few years ago to develop a list of questions to help me determine what business to work with. Choosing the wrong one can be very costly. Hopefully this list helps you make the best decision for you.
QUESTIONS TO ASK YOURSELF
Is this an established and well funded company? (at “least” 3 years old)
Do I like their products or services?
Would I be proud to offer these products or services to people I know?
If I decide to join, will I “Commit” to working this business hard for at least 18 months?
Who would use this (these) product(s)? (It “must” appeal to the masses)
Why will people want it (them)?
Are they highly consumable? (regular repeat orders are important)
What is their product “now?” (not what will they have in the future)
.
Is there any competition?
What is the competition's price?
Is their product or service as good as the competition?
Does the competition have a “business opportunity” attached it?
Is the cost to get involved reasonable?
Will people see the value immediately?
Will people have to be "talked into it" because it's new or different?
Are their products or service "proven" to be superior? (proof given if the answer is yes)
Are their products or services proprietary?
Will these products or services make my life easier, more fun or better somehow?
Will it make people feel or look better? (Emotional attachment. A "want")
Can “3rd party” documentation support this product or service?
Are the product and income testimonials from distributors and users powerful yet believable?
What is the upline like? (Will there be support?)
Can people get "excited" about these products or services?
What kind of start up and on-going “training” do they offer? (Is there a cost for it?)
How are they promoted?
How do I market it? (Do they provide SIMPLE marketing systems “anybody” can use?)
Who are the management? (What do I know about them?)
What kind of money is behind the company? (Joining a new company can be financial suicide).
Does the management have a big vision and realistic expansion projections?
Where are they located?
Is it a "need" or a "want" or both? (a "want" will be easier and make more money, usually).
How much money are part-time people making?
How much money are the leaders making?
Can anyone under me make more money than me? (based on how hard they work).
How quickly can people have their monthly costs covered?
How often do they pay?
Can I work hard and retire in 1 to 5 years with a large monthly residual income for life?
Is the business willable to my family?
Do they occasionally add "fresh" new products?
From the answers above, do I believe it be around in 5 years from now?
BOTTOM-LINE:
Are you prepared to lose your time, integrity, money and possibly even friends…if you choose a so-called “hot new” business opportunity? Statistically new start-ups have about a 90% chance of failure within two years? Will "this" company provide the "Time" AND "Financial" FREEDOM I desire and help me reach my dreams and goals in a realistic time? Will this company be around in 2 years from now? In 5 or 10?
IN SUMMARY:
These are important concerns for me as I don't want egg on my face if the company goes under and I want to be involved in the most solid and lucrative business opportunity available. I want something that is proven, established, exciting and can create a lucrative "residual" income for me and my organization for years to come. Something of high value that people can make money from early on, they can commit to it because it's something they believe in and are making money with. I'm tired of the little "deals" everybody keeps starting up and want "only" a powerhouse company to finish the race with. No more games for me, life is too short.
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